Welcome to the charming world of Sweet William. Sweet William create British designed gifts and homewares inspired by founder Emma Wood’s faithful four-legged friend, William the Black Labrador.
The Mischievous Mutts collection has become the brand's signature range, first beginning with William’s Black Labrador mug and now featuring a growing variety of popular breeds and products.
Sweet William are all about celebrating people’s love of dogs; whether you are sending a card, looking for your keys or enjoying a well-deserved cup of tea, your most cherished companion is lovingly adorned on each item to brighten up the everyday.
We hope you enjoy shopping with Sweet William!
Sweet William captures the nation’s love of dogs to a ‘T’. Full of fun and British humour at it’s best, we love the way all of the designs have a mischevious mutt in the starring role, celebrating our fabulous faithfull four-legged friends in all shapes and sizes!